What is Digital Marketing and its Types?

What is Digital Marketing?

The promotion of products/services through different types of electronic media, predominantly focused on the internet, is digital marketing. The benefits of digital marketing over conventional marketing have already been seen by many companies. All efforts of online marketing imply Digital Marketing Services.

Types of Digital Marketing

SEO (Search Engine Optimization)

Search engine optimization (SEO) is the method of optimizing the quality and quantity of website traffic from search engines to a website or a web page. SEO targets unpaid traffic rather than direct traffic or paid traffic (known as ‘normal’ or ‘organic’ results).

SEO aims to get a company to rank higher in Google search results, eventually rising search engine traffic to the website of the company. To gain this, users are keyword research planner tools to retrieve data online and use those terms in their content.

Advantages of SEO

• SEO is free of cost
• Improves localized traffic
• Mobile friendly and customer friendly
• High ROI (Returns On Investment)
• Expand your reach

Disadvantages of SEO

• Targeted by competitors
• Slow results
• No guarantees
• Long term play

SMM (Social Media Marketing)

The use of social media channels and websites to promote a product or service is social media marketing. While the terms e-marketing and digital marketing are still prevalent in academia, for both practitioners and researchers, social media marketing is becoming more popular. Most social media platforms have built-in data analytics tools that enable businesses to monitor growth, performance, and success.

Marketing of social media defines any marketing campaign carried out through any platform of social media; Facebook, Twitter, Instagram, LinkedIn, etc. The sharp increase in social media marketing is due to the enormous benefits this marketing effort provides.

Advantages of SMM

• Customer data analysis
• Better customer satisfaction
• Increase brand awareness
• Gain market insight
• Increases inbound traffic
• Cost-effective

Disadvantages of SMM

• Needs qualified personnel
• Tarnish brand name
• Slow returns on investment
• Exposure to competitors
• Time-consuming process

Search Engine Marketing

Search engine marketing (SEM) is similar to SEO in that they also deal with search engines such as Google and Bing with digital marketing outreach. SEO, however, usually applies to internal, organic website optimization, whereas advertising through a paid media budget is widely known as search engine marketing.

Advantages of SEM

• Access to paid advertising services
• Ability to post organic content for free
• Allow direct connection with your audience
• Ability to build your brand
• Drive traffic to your website
• Can evaluate your performance
• Can join social media networks for free

Disadvantages of SEM

• Can receive negative feedback
• Open up the potential for embarrassment
• Spend a lot of time on your campaigns
• You have to wait to see the results

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Pay Per Click (PPC)

PPC is also known as paid advertisements and helps to promoted search engine results. It is one of the best ways to increase the traffic of your site like SEO. Essentially, these are online advertisements that you see whenever you browse the web or watching videos on YouTube.

Advantages of PPC

• The advertiser is not paying for the ad to be displayed
• PPC advertising is highly targeted
• Full financial and editorial control
• Improve your reach
• Good accountability
• Technically simpler than SEO

Disadvantages of PPC

• Competitive and expensive
• Inappropriate and requires specialist knowledge
• Time-consuming
• Irrelevant

Content marketing

Content marketing operates in symbiosis with other forms of digital marketing. It is a way of incorporating SEO search words into new content on the website, and it is possible to distribute the generated content as posts on social media and in email marketing publications. To raise brand recognition, content marketing incorporates storytelling and knowledge sharing. It is about developing a sustainable, trusting relationship with your consumers that can lead, not just making a single purchase, to multiple transactions over time.

Advantages of Content marketing

• Increase traffic and conversions 
• Reach an audience who may avoid ads 
• Build brand awareness, trust, and loyalty
• Keep costs down
• Support your other marketing tactics

Disadvantages of Content marketing

• Skills and resources are required
• The benefits aren’t immediate
• Finding content ideas
• Bad impact of your content on brand reputation, awareness, and loyalty

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Mobile Marketing

Mobile marketing is one the best way of digital marketing as recently most of the users has to move their emphasis to mobiles. Because of this, to establish true omni channel engagement, advertisers do the same. Mobile marketing is a digital multi-channel marketing strategy aimed at reaching a target audience through websites, email, SMS and MMS, social media, and apps on their smartphones, tablets, and/or other mobile devices.

Advantages of Mobile Marketing

• Location and personalization
• Easy access
• Viral potential and instant transactions
• Cost-effectiveness

Disadvantages of Mobile Marketing

• Potential for bad user experiences
• Possible navigation issues
• Little room for errors upfront
• User costs

E-Mail Marketing

Use email in your marketing activities to promote the goods and services of a company, as well as to encourage customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.

Advantages of E-Mail Marketing

• Conversions and increased sales
• Measurable and Cost-effective
• Flexible and Scalable
• Personalization and segmentation 
• Test before you send 
• Environmentally-friendly
• Time-Consuming
• Real-time marketing

Disadvantages of E-Mail Marketing

• Spam and Undelivered email
• Design problems and Size issues
• Resources and skills

In today’s world, digital marketing services are increasing rapidly. Digital marketing play a very crucial role in improving user engagement and scaling their productivity whether the business is small, medium, and big.

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